The
Utter Importance of Social Media Marketing
We
are currently living in a time where the majority of the population on the
planet is using multiple social media platforms. Knowing that nine out of every
ten individuals are at least on one social media platform, it makes sense that
companies will use this knowledge for business growth. It has been proven that
digital optimization is crucial when developing an ideal marketing strategy.
A
HubSpot report even revealed that 92% of all marketers confirmed that a social media marketing strategy has
contributed immensely towards business growth
for their online stores. Additionally, a further 80% claimed that a strong
social media presence improved their website traffic in multiple ways.
5
Reasons to Have a Social Media Marketing
Plan.
1. Improves search ratings and
increases website traffic
It’s
well known that a lot of companies are online, however, a great number of them
are hardly visible. What’s the point of being on the seventh search result page
of Google. We all want to be in the top 5 at least. Having multiple social
media platforms for your business improves its transparency. Transparency leads to improved Google
ratings.
Continuously
running online campaigns also helps you drive traffic to your website. By
promoting your brand or product on social media guarantees that more people will
see it as time goes by. The more people share and interact with your post the
better its search rating will be as well. Let’s use Twitter as an example.
Every time someone retweets a Zapro Digital tweet, the higher its
search rating will be.
2. Builds trust and creates awareness
One
of the most important benefits on our list. Having a website is great for
establishing an online presence. However, it’s social media that drives traffic
to your website. Without being on social media a business’s website is rather
pointless. You can have the most interesting website, but without traffic, it
has no purpose.
Social media marketing also allows customers to
interact with your company. It provides them with the opportunity to share
thoughts and opinions. It’s been established that offering customers the chance
to give their feedback and review your product or service builds trust.
3. Online saves money
The
marketing institute published an article claiming that content marketing costs
over 60% less than outbound marketing and it also generates much more leads.
Running a physical marketing campaign requires endless effort where an online
social media campaign can be done through the use of a mobile phone. Due to content
marketing being so popular and effective, it’s been the go-to for various
companies for the past decade.
4. Identify your target market
Monitoring
your audience's engagement with your social media posts helps you identify
who’s interested in your brand. This gives the business the chance to create a
marketing strategy suited for those certain individuals. Once you’ve
established who’s your target market you can focus your efforts and resources
towards them.
Social
media is ideal for geo-targeting. Geo-targeting means grouping your website
visitors based on their location. Facebook and Twitter have built-in tools that
help you to decide if you want to target consumers in the same location as you
or even internationally. The power to determine what countries view your ads
lies in your hands.
5. Improved Customer Care
Online
improves the way businesses gather customer information and audience insight.
By improving the way your company receives feedback and opinions, the better
you can cater to your customer’s needs. By analysing what customers think of
your brand helps you to adapt your marketing strategy accordingly.
In
Conclusion
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