- A website is a wonderful opportunity to showcase your products and services to potential customers 24 hours a day 7 days of the week.
- You’ll show up in a Google search. In fact as much as 80% of all consumers will research a company's website and view products online before purchasing them. Having a website extends your reach to customers anywhere in the world.
- Make a name for yourself. Your brand is more visible online and can be easily recognised as you create a website as well as other social media pages.
- Look professional. Many website service providers offer email services as part of their domain services. This means you will be communicating as Email@mywebsite.com instead of davidjones540224@gmail.com. Let your customers know you are serious about business.
What are New Website Launch Success Factors?
Considered one of the most powerful marketing tools available, having a well designed website can really help in achieving a remarkable presence on the internet. Combined with other digital marketing tools such as social media and local citations, it is easier now than ever to reach your targeted audience. Hiring a professional web development company UK can ensure that you get an amazing website design and developed according to your business’ specific needs. Follow these important steps to ensure your new website launch is a stunning success.
Step 1. Know the Website Design and Development Process
The process of developing a website involves a few important questions prior to its creation. When you are considering creating a website, be sure to answer a few of the following questions:
- New or website relaunch? If this is a brand-new project then a clean drawing board brings exciting opportunities for creative innovation. An existing website that needs a facelift can most definitely be redefined - but mostly within the same parameters. For instance, if your website exists in WordPress already, then it would be a matter of keeping it there, perhaps with a new template and improved SEO and content.
- What are your technological choices? This will involve the technologies that you plan to use to create a website. Many free website builders allow for websites to be built in no time. Beware however, sometimes getting a professional website design company to do the job will achieve a much more professional result. Read more about the dangers of creating quick and easy websites with Exposing Website Creators: Why You Shouldn’t Build Your Own Website.
- How complex is your website design considerations? Many website creation tools and software on the web offer a variety of ready-made templates that can be modified to create your company’s unique look and feel. Adapting to these templates requires skill, however. Do you have the graphic design expertise for your new website launch?
- Time and cost? Of course, you want your website as fast as possible at the most optimal investment. The complexity as well as scale of your website will determine the creation time and project cost. The more features you add (like ecommerce for example), the more time and expense will be required for project completion.
- Scalability and responsiveness. Will your website be scalable enough? In this case you need to plan. Will you be able to add and grow your website as your business grows into the future? You may, for example decide at a later stage to add an online store. As almost all your potential consumers will most likely be accessing your website via a mobile phone, is it responsive enough to look as great on a mobile phone as it does on a desktop computer?
Step 2: Tell Your Story with Strategic Content
For content to be successful it needs to be targeted at the right audience. Google can help you find out what your audience needs, what they are interested in and which social media channels they prefer. In addition, it is essential to create content that is in alignment with your organisational goals. In other words, what is the purpose of the content and how does it draw consumers to your website? Goals must include: boosting brand awareness, generate leads and of course to improve that all important bottom line.
Recommended reading: What is Content Role in Marketing and Advertising?
Step 3: Add Masterful SEO and Your Website will be Found
Search engine optimization (SEO) is an absolute must for any business that wishes to be taken seriously on the internet. Many SEO tricks can be built into your website by the SEO experts →Contact us to find out how our SEO team can be of assistance. An example of this would be the meta data and description (essential for Google search bots) that accompanies every page of your website. Other types of on-page SEO techniques can include targeting specific keywords and key-phrases, listing your website on local directories, and optimising images.
Step 4: Promote, Promote, Promote
Making everyone aware that your website exists is what the story is all about. Promote your new website launch (or relaunch if applicable) in every way possible. Social media is - and remains a great way to communicate a message directly to your audience. You can even offer special “launching” deals to your consumers as an incentive. Think of other methods of online marketing is at your disposal to engage with potentially new customers. Email campaigns for example will work famously in encouraging people to visit your website. Lastly invest time and great content into a blog that accompanies your website. This will ensure enhanced visibility and reach; by increasing your chances of getting found.
Step 5: New Website Launch and Post Launch Actions
With the appropriate preparation and marketing in place your website can finally go live. Together with the excitement of seeing all your hard work in action, it is also essential to remember that you test your website on multiple devices to ensure it looks great 100% of the time. Additionally, once your website is live, ask for feedback from your visitors to find out what aspects are good and what can be improved upon. It is also a good idea to invest in Google Analytics, so you may gather enough information on the performance of your website overall and where SEO improvements can be optimised.
So, what’s next?
Remember that launching your website is just the beginning of a fantastic journey. At Zapro Digital we pride ourselves in creating bespoke websites that fills every inch of its virtual home with a successful website launch. With a Zapro partner, you can be sure of an optimised online presence that is constantly monitored and improved upon so that your website stays at the top of the Google pile. Feel free to browse our portfolio, our team of expert designers, SEO specialists and website developers are standing by to create a website for your business that stands apart from the rest.
No comments:
Post a Comment